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Above you can see the feedback from our Rough Digipak (also shown above), as you can see, majority of people though it was colourful, though the majority also thought it needed more consistency. We also needed to add a track list, and perhaps use a collection of images, which related to the video more. However, they did like the overlapping of images, and the contrast of colours. They also liked the font and thought it fit well with the genre of the song.
We took all of this into consideration when finalising our Digipak (Final digipak shown below), and we actually rethought our whole idea, baring in mind the string points that were said, so we kept our font, but changed our images. We ended up taking images from our footage and using them as our poster image and throughout our cover interior and exterior - being sure that they would all link together throughout the digipak and also to our video. We also messed with the contrast on the images to give it that edgy look, which proved effective.
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As you can see from the feedback for our pitch idea, people mainly liked our concept, but while some people were saying it was realistic and possible, others were saying that our locations may be a problem, especially being outdoors, the weather may cause problems. However, we decided that our positive feedback outweighed the flaws, and we thought that we would be able to work around our locations, as we had several in mind, and had thought up a back-up plan if we weren't given permission, and we just had our fingers-crossed when it came to the weather.
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Above is the feedback from our Rough Cut, and our main points were that we needed more footage, but that the costumes were good, and set a good contrast between the location and performer. People also still liked the concept and thought that we had a few good camera angles in there also. However, we were in desperate need of more cutaways along with more footage, and we also needed to make sure that our performer didn't look cold. There were other things that they didn't pick up on, like the editing needed neatening up a little, in some shots you could still see some footage behind the shot, and there were Toms shoes at the end of the track as well, but this was all stuff that we were willing to work on. And i think by the time we had completed our video we had taken everything into consideration and touched on each of these points
Below are some screen grabs from several points we had to improve upon.

Final Feedback
Tom and i haven't had any final feedback from our teachers, and only a few comments from our class, therefore, we didn't think it was appropriate to produce pie charts like we have the rest of our feedback. However here is what final feedback we have got:
"like the costume changes, good lipsynching. cycle shot is very nice"
"I like the good use of the different shots you have used. I especially like the shots around the bike, and also through the fence. Well done"
"It's quite samey all the way through, you probably shouldn't have used all your locations at once."
"I really like the bits where she's on the bike and behind the fence thing, these work very well.
I also love how she contrasts the rest of the background.However some of the cuts are too sharp for the video and don't really fit with the rest."
"starts of with the girl not looking very happy but for about 4 seconds she has a happy moment, and that stand out from the video and does not really work as the rest of the video she looks lost which is good"
"Bright costumes on a greyish background works well. Nice camera angles."
Overall i am quite happy with the feedback that i have got back.







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